Social Media Marketing
Social Media Marketing implies the use of social media sites to increase visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge.
Social Media Marketing uses posts, podcasts, message boards, wikis, news sharing, blogs, online videos, folksonomies, and photo sharing on social networking sites to reach a large or targeted audience. Zen Webnet is the best social media marketing company in Faridabad, India, specialising in social media marketing strategies that have proved to be highly effective, increased brand names and generated tons of genuine leads.
Why SMEs Should Use Social Media to Market Their Businesses
You can reach a multitude of people in a more spontaneous way without paying hefty advertising fees.
You can establish credibility by taking part in relevant forums and responding to queries.
Social media complements other marketing strategies such as paid advertising campaigns.
The use of blogs and social or business networking sites can increase traffic to your website from other social media sites. This, in turn, helps increase your Page Rank, resulting in increased traffic from leading search engines.
Social Media sites have information such as user profile data, which can be used to target a specific set of users for promotions. That being said, one of the key limitations of this type of marketing technique is that it takes quite some time to actively participate on social media sites.