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Keyword Analysis

A keyword analysis is all about analyzing the keywords that will bring organic traffic to your website. It’s not a one-and-done deal, but something that needs consistent focus. Analyzing keywords is the first step to gain effective search engine rankings.

Keyword research drives every decision you make. If you know which relevant keywords lead to your site, you can easily drive traffic, sales, and ROI. Keyword research is one of the most important part of Digital Marketing.

First, you need to understand what queries visitors type into search engines to get to your website so that you can modify and customize the content of your website to drive good quality of traffic for increasing the conversion rate.

An effective Keyword Analysis provides the following benefits:

- Optimize spending: Distribute budget to keywords that are bringing more traffic and eliminate wasteful spending on those that are not driving any result.

- Provide insights: Keyword analysis provides insights into the market behavior so that you can focus on keywords that will bring better quality traffic.

- Increase in conversation rate: Focusing on well-converting keywords will boost your conversion rate.

- Identifying new markets: With keyword analysis, you can discover more specific keyword queries and corresponding warm leads.

Competitive Analysis

Understanding the presence of competitors in the market is crucial for every business. You should keep an eye on your competition to know what keywords they are using to get better ranking, from where they are getting links and how they are ahead of you. With proper analysis, you can drive your decision and create market campaigns that will bring you positive results. The main motive of the competitive analysis is to get a wide view of where you stand among your competition and how to move ahead of them.

The analysis gives a clear view of who is winning the organic visibility in the industry, which keywords are driving more traffic & what are the best backlink strategies.

Technical Analysis

If you want to make your site rank well on SERPs, then make sure that it meets all the necessary technical requirements of search engines. Technical analysis helps in fixing several shortcomings in the internal site optimization like duplicate pages & content, downloading speed, and functioning of modules. The analysis should be carried out throughout the lifecycle of a project to detect errors at every stage.

With technical analysis, you can make efficiently functional sites with full SEO potential that will help you scale and promote the project effectively.

Page Level Analysis

The page-level analysis helps you to make sure that every page of your website is accurately optimized. Yes, we know that good and original content is important, but a website still needs proper optimization so that it can become effective for SEO. Strong content with effective optimization is important to drive search engine traffic.

Apart from this, the URL should be optimized, and the images must have alt tags. Check your meta titles and meta description for each page and also ensure that there is no plain text on any page.

Content Quality Analysis

Content quality analysis should be conducted every now and then to ensure that the content on your website is staying relevant as well as effective for driving the expected results. Finding mistakes or inaccuracies in your own content can be a little difficult and for this, you can use content audit tools like Webmaster to audit the entire content on your website. After using the tools, you can find out the gaps in content and make necessary changes that will help your content to perform well.

Along with keeping in mind the quality parameter, also ensure that the content is easy to read, engaging in style, and is accurately delivering your business idea.

User Experience Analysis

A great website user experience increases the average time on site and decreases the bounce rate. Average time on site is the amount of time the visitors spend on your website, and the bounce rate refers to the visitor's percentage who leave from the site after viewing only one page.

With user experience analysis, you can precisely understand the requirements of your customers and improve their experience accordingly. You can use different tools that will enhance your brand visibility, increases user experience, and enhances the overall situation when it comes to SEO.

Full Link Profile Analysis

There is no denying the fact that links are important factors for effective search engine optimization. From the SEO perspective, branded backlinks help in building the reliability of a website. Make sure that the tools you use should look at the type of backlink, number of links, their exactness to the website’s niche, and several other factors. Creating backlinks on other websites holds an important place for bringing more organic traffic to your website.

Make sure that the backlinks you are creating are linked with generic and branked keyword anchors. In the audit process, check if there any low-quality backlink and if in case there is, fix them asap.