Maintaining a blog is crucial for the growth of businesses in the digital era. The rule applies to all businesses, whether big or small, irrespective of the industry. Informative and interesting blog posts draw the attention of potential clients as well as investors. They help generate interest in your products and services and ultimately benefit the business. Yet many business owners overlook the importance of creating a blog. Several others create websites and blogs considering the advantages they offer. However, they often fail to update them regularly. This is as good as not having a blog at all. If you truly want to benefit from your blog then it should be updated with interesting information relevant to your industry. That’s it? No, this is only half the job done. It may help fetch some traffic but is not likely to lead to conversions. In order to ensure better flow of traffic and drive conversions, it is essential to optimize your blog posts. But how? How do digital marketing agencies optimize blog posts for conversions? Read on to learn a few techniques to further this task.
Five Ways to Optimize Your Blog Posts to Drive Greater Conversions
If you are struggling to drive conversions even after updating your blog with informative content then the following tips should come handy:
Use Appropriate Keywords
Including appropriate keywords in your content is an effective search engine optimization technique. It is one of the ways in which you can drive organic traffic to your site. It has been observed that blog posts optimized using relevant keywords do not only generate good traffic but also help in deriving genuine leads. After all, only those who are interested in products akin to your offerings will search for them specifically. Thus, it increases the chances of conversion. Professionals at the best SEO agency invest substantial time in searching and analyzing keywords. They share the keywords with content creators to come up with posts that have the potential to increase conversions.
Add Call to Action
A call to action statement coupled with a CTA tab plays a significant role in driving conversions. Yet it is missing in most of the blog posts. Many blog posts are loaded with engaging information and attractive graphics that generate interest among the readers. However, they fail to drive conversions as the readers mostly leave the page after grasping the information. Including a call to action button on such posts is an effective way to prompt your readers to take action. Other ways of embedding CTA in your blogs is in the form of links, slide-ins and stickies.
Many designers make the mistake of including the CTA at the end of the post. How do you know if the reader will read the entire post? Most readers leave the articles mid way and make their way to another site. Thus, it is suggested to include CTA in the middle or even close to the beginning of the blog. This increases the chances of conversion to a large extent.
Include Social Proof
Social proof includes reviews and ratings of your products, testimonials and recommendations by influencers. It also comprises social connections and social shares. Social proof helps build credibility which in turn leads to better conversations.
If reviews, testimonials and other social proofs are missing from your blogs then it is time to include them.
Engage with the Readers
It is a good idea to ask your readers to feel free to inquire about anything pertaining to your industry or the information you shared through your blog. Many blog posts include such a statement to prompt the readers to engage in conversation. However, most of them do not bother to reply to them. It is important to reply to each and every query in the comment box. Not just this, it is equally important to acknowledge anything the readers mention in the comments. This makes them feel valued, helps them get answers to their questions and can eventually lead to conversion.
This also keeps the conversation going and may prompt other readers to participate in it.
Understand the Buyer’s Journey
If you are essentially aiming to sell a product or service through your blog post then writing a plain, informative post may not help. You need to understand the buyer’s journey. Conduct extensive research to understand what your potential consumers are looking for and factors influencing their buying decision. Now, create content that resonates with their requirements and prompts them to purchase your product.
To conclude, it is important to optimize your blog posts to increase the conversion rate. Some of the ways in which you can do so is by including CTAs, adding social proof and embedding relevant keywords. It is also important to understand the buyer’s journey and create the posts accordingly. Lastly, do not forget to engage with your audience. It can make a huge difference. Seek professional SEO services in Faridabad to manage the task efficiently Do let us know if you require further assistance in this regard. We shall be glad to help you.