How to create a Goal-Crushing e-commerce marketing strategy?
E-commerce sites are growing in numbers, allowing customers to shop for anything anytime from their comfort zone. This has changed people’s shopping habits, making them inclined toward online shopping.
Since the pandemic, the sector has also experienced a great boost. It has accelerated and now shows no sign of slowing down. This is a great opportunity for shop owners to set foot on the online platform and get their business up and running. Even if you already have an online shop, it’s the best time to attract more sales and revenue.
But remember that the success of your business depends on how well you create your marketing strategy. The best SEO agency can help businesses makes a strategy that includes short-term and long-term goals to propel the business to new heights.
A goal-crushing strategy will make your business achieve the desired results. Find reliable SEO services in Faridabad that can help you create the right and effective e-commerce marketing strategy that makes your brand unique and help attract the targeted audience.
Following are some proven e-commerce marketing tips that help businesses get a jumpstart, beat the competition, and push their potential customers into the sales pipeline.
Tips To Create A Goal-Crushing E-commerce Marketing Strategy
Set Goals And Objectives
The first thing businesses need to do is define their marketing goals and objectives. They will help them understand that their marketing efforts are going in the right direction.
One of the obvious goals of every business is to increase sales and profits, but while setting a goal, things should be more specific, like what exactly needs to be done to get more sales. One can consider goals like:
- Optimizing a website for search
- Improving user experience on the site
- Enriching Customer Lifetime Value (LTV)
- Lowering Customer Acquisition Cost (CAC)
- Using new marketing channels to acquire more customers
Also, be specific with the timeframes. For example – A 30% increase in summer collection sales in Q1.
Take the time to look at key metrics to find opportunities for organic growth. This will help businesses set better specific goals and achieve them.
Find Target Audience
For E-commerce marketing to succeed, find your ideal customers and understand their needs and interests to customize your marketing strategies and channels accordingly.
Describe the target audience with a single sentence. For example, if you offer stainless steel bottles, you could say, “Our target audience is affluent, health-minded people in India who want to step towards a healthier lifestyle.”
Also, based on what you sell, it is likely that you can have more than one target audience segment. Let’s take the same example; you can sell stainless steel bottles to retailers, hotels, gym freaks, and people of different age groups. It’s better to precisely narrow down your target audience so you don’t miss out on any key segment.
Create Buyer Personas
Once identifying all the target audience segments, the next thing to do is create a buyer persona for each segment. It will describe who your ideal customers are, their preferences & interests, the challenges they face, and how they make buying decisions. All the information will add value to the marketing strategy.
Map Customer Journey
A customer journey includes brand touchpoints and interactions a customer has with your company from start to finish. It covers the rising of a need, informational research, site visit, engagement, purchase, and delivery.
Mapping the customer journey can help you discover what motivates them to take action in the first place and what things result in cart abandonment.
Plus, identifying all customer touchpoints, like your E-commerce website, Google ads, social media channels, organic search, etc. With a sneak peek into the customers’ journeys, a business can optimize each touch point, offering customers exactly what they expect from your business to move ahead in the sales pipeline.
Calculate Customer Lifetime Value (CLV)
Customer Lifetime Value measures how valuable a customer is to the business. It is not based on the amount of revenue he/she brings in but on the period of their relationship with the business.
CLV is a crucial metric in E-commerce marketing because:
- It helps determine how much a business can spend on customer acquisition. The higher your CLV, the more a business can spend, and vice-versa.
- It helps identify the most promising customer segments so businesses can focus on acquiring and retaining more customers from the respective segment.
- It helps evaluate customer retention efforts. If CLV is low, businesses can work more on revamping their retention strategy.
- It allows businesses to measure marketing ROI. If your ROI is low, it’s time to rework the marketing strategy.
Wrapping It Up!
With more online shops sprouting up, the E-commerce industry has become more competitive. You can hire the best SEO services in Faridabad to make your online business leave a mark on customers’ minds.
After getting a marketing strategy in place, identify how it works for your business. Testing is the best way to ensure that the strategy is right for your business.
If still, you need the help of professionals in making your marketing strategy work as expected, approaching the best SEO agency can help.
Zen Webnet is one such company with a team of experienced digital marketers who know all the E-commerce industry’s ins and outs and can help you with the process.
Tell us your requirements at https://zenwebnet.com/contact-us/ and let someone from our team contact you shortly.