How does a Website’s UX Design Increase its Conversion Rate?
A website’s UX design helps generate organic traffic and boosts of excellent conversion rate. And we are all aware that the conversion rate plays a crucial role in building a successful business. Now, how does a UX design help increase the conversion rate? What is so special about this design that makes it so appealing to the users and prompts them to try your products and services? Why are reputed website design companies in Gurgaon using UX design? Let us learn about the various elements of a UX design that lead to high conversion rate.
A Brief about Website’s UX Design
UX, short for user experience, is everything your website visitors experience when they browse your site navigating through different web pages and exploring various available options. The purpose of this design is to offer a good user experience. A strategically created UX design draws user attention, enables smooth browsing experience, ensures that the users consume ample information from your site and adds to the conversion rate.
Ways Your Website’s UX Can Boost Conversion Rate
Here are some of the ways your website’s UX design can boost your conversion rate:
Use of Video Content
Most people, these days, prefer watching videos over reading content. Thus, videos should form a key element of your website’s UX. An ideal landing page should have a mix of written content and relevant videos especially if there is a lot that you require sharing with your readers. Remember, that the attention span of people is decreasing and most of them do not even have enough time to go through lengthy written content. While reading is a primary activity, watching videos or listening to audios is a secondary activity and requires less effort. Users can conveniently play the video in the background and absorb all that you have to offer. Nevertheless, they want the information to be crisp and yet cover all the important points. Thus, you must stick to short and informative videos.
Easy Navigation is a Must
A good UX design is one that does not only provide informative and interesting content with a mix of written content and high quality videos and graphics but also enables easy navigation. A site that is difficult to navigate is known to have a high bounce rate as users tend to leave it quickly to move to the next best option. Users prefer websites that allow them to move back and forth smoothly to get the information they are looking for. This attribute also contributes towards increasing the conversion rate. This is why professionals at reputed web development companies in Faridabad develop designs that offer easy navigation.
Keep the Page Load Speed in Check
The speed of your website should be one of the top UX design considerations. People do not have the patience to wait for a long time when they have so many options available. If your website is slow, they will move to the next search result to get the information they are seeking. Thus, in addition to uploading great content and graphics and facilitating easy navigation you must ensure your website loads fast and offers a smooth browsing experience.
Strategic Placement of Call to Action Button
Call to action button influences the rate of conversion substantially. A clearly visible call to action button placed after the information you want to impart to your customers is likely to offer a better conversion rate. In addition to this, the CTA must be easy to click and the content written prior to it must be impressive enough to prompt the readers to click. If your call to action button is difficult to see then you cannot expect a good rate of conversion.
Vibrant and Interesting Graphics
Plain content looks dull and boring and does not have the capacity to draw attention. Even if you incorporate a video on your page it may not grab the eyeballs. In order to attract readers and come in the good books of search engines it is imperative to include interesting and vibrant graphics that are relevant to your industry and reflect the brand’s ideology.
In addition to this, the layout on your site should be clearly defined and the content must be readable with particular attention to the design elements of the home page. Your website should be responsive as it provides a good user experience. And don’t forget to include an advanced chatbot.
To conclude, it is imperative to provide an excellent UX in order to ensure a good rate of conversion. Some of the things that require consideration are your website’s speed, content quality, navigation, placement of call to action button, quality of the video and graphics and its layout. Your website’s UX design should offer excellent speed, easy navigation, top quality content, vibrant graphics and interesting videos along with a carefully placed call to action button. It is a good idea to seek assistance from a trusted SEO company in Faridabad to ensure excellent UX design and superb conversion rate.